Ecommerce merchandising re-platform
Spearheaded the refactoring of Vistaprint’s merchandising platform, moving from a monolithic architecture to microservices and micro frontends for a global ecommerce site.
About
I’m a product and technology leader with over a decade of experience building and scaling digital platforms, leading global organizations, and driving multi‑billion‑dollar businesses through product innovation, AI, platform modernization, and customer experience transformation. I have a strong foundation in product management and software development and thrive in strategic roles where I can shape long‑term vision and strategy, while still rolling up my sleeves to tackle complex problems hands‑on. I’m an empathetic, people‑centric leader focused on building and mentoring strong, empowered teams that thrive on collaboration, ownership, and trust.
Currently
Head of Product at Taxwell
Available for
Things I've done
Vista’s creative editing and checkout overhauls
Led a 3‑year strategy across design, content, CX, and mobile to define and launch Vista’s next‑gen creative editor and UX, making it easier for customers to customize and check out. Drove a 55% conversion lift and delivered over $30M in annualized gross profit.
Global product org & culture transformation
United 25 product teams across Vistaprint and VistaCreate, hiring and growing senior product leaders across three continents. Introduced strategy frameworks, QBRs, OKRs, and experimentation discipline to speed up go‑to‑market.
AI LogoMaker
Drove Vista’s AI‑supported LogoMaker from idea to prototype in under three months, iterated with customers, and made it Vista’s highest‑NPS product.
Outside of work
FamilyTravelJewelry makingCreative projects
Work Background